[Kingpin]

Pricing on the 2016 Jaguar XE is suggested to range from $40,000 - $55,000.
What would you pay for the Jaguar XE model you would buy?

 

[Gmil]

30,000 to 35,0 tops!

 

[Gmil]

30,000 to 35,000 tops. (US)

 

[Kingpin]

Hopefully that turns out to be the case for you.
If it actually is at $40k and above, would that be a deal breaker for you?

 

[blueblood]

the 2014 3 series starts at $32k, and seeing how they want to rival the 3 series i'm thinking that mid $30k's is where they want to be, lower would be better.

 

[Winger]

I don't want to pay any more than $40,000 after all of the options and everything. Hoping for something closer to $36,000.

 

[Kink]

There's no shot the US is going to see the XE start below $30K. Its a thresh hold, once you go below it has a certain damage on the prestige of the brand, I don't think Jag is going for that...

 

[Kingpin]

There's no shot the US is going to see the XE start below $30K. Its a thresh hold, once you go below it has a certain damage on the prestige of the brand, I don't think Jag is going for that...

That is true, they don't want to water the brand down but instead offer a product that still lives up to what the brand is about but still something more attainable than what they currently offer.

 

[Winger]

I agree that it can't be below $30k. The Jaguar XE should be nicer than the Mercedes-Benz GLA. It will be aiming higher than that as far as price point goes. I'm guessing a starting price point around $33k.

 

[rawcpoppa]

Can it really compete with the 3 series if it is more expensive than a 3 series? I understand the whole premium market aspect but how much more expensive can it be than a 3 series but yet still be competitive IF Jaguar wants to sell in high volumes?

 

[Kingpin]

I think it can, it's possible.

 

[rawcpoppa]

Can the same comparison be made between the XF and the 5 series? What has stopped Jaguar's XF from selling numbers closer to that of the 5 series? Genuinely asking as I am not familiar with Jaguar's history in this segment.

 

[Kingpin]

that's a good question, one i have asked myself. Not sure why jag is not seeing the same volume.

 

[Manxxy]

Can the same comparison be made between the XF and the 5 series? What has stopped Jaguar's XF from selling numbers closer to that of the 5 series? Genuinely asking as I am not familiar with Jaguar's history in this segment.

I believe its mainly been production constraints. They just cannot physcally produce the same volume as BMW, which would then feed back into the higher price.

I had read somewhere here that a new facility has recently been completed that should remedy that problem..

 

[deluXE]

From the official Jaguar XE press release published today:

Indicative pricing for the XE range: from £27,000

 

[Kingpin]

From the official Jaguar XE press release published today:

Any idea what that works out to in American dollars?

 

[Kink]

You would be mislead if you simply converted the UK price to USD's. The conversion willlie to you 8 days of the week. Jaguar will not break the $30,000 barrier in the US. Below 30K you begin to be considered mainstream and basic...

 

[Winger]

So you are thinking that it is going to start a bit above $30k then? I am thinking somewhere around $33,000.

 

[Kink]

So you are thinking that it is going to start a bit above $30k then? I am thinking somewhere around $33,000.

That seems to be the consensus, logically it works as well when you consider the cost of competitors.

A4: $35,500
3 Series: $32,750
C Class: $40,400

Of course there are nuances to the price discrepancies. Included kit is a major factor, the BMW for example is barren at that price point. If Jag can offer the proper mix of kit and price theres no reason for people to say no besides stereotypes and misguided loyalty

 

[Kingpin]

You would be mislead if you simply converted the UK price to USD's. The conversion willlie to you 8 days of the week. Jaguar will not break the $30,000 barrier in the US. Below 30K you begin to be considered mainstream and basic...

That's what i was thinking.
By the looks of things it seems that Jaguar might have this come in around the mid $30k or even a bit higher.