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That seems to be the consensus, logically it works as well when you consider the cost of competitors.

A4: $35,500
3 Series: $32,750
C Class: $40,400

Of course there are nuances to the price discrepancies. Included kit is a major factor, the BMW for example is barren at that price point. If Jag can offer the proper mix of kit and price theres no reason for people to say no besides stereotypes and misguided loyalty ;)
Design on the new C-Class is going to make it hard to pass up on.
 
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