Jaguar is beginning to publish information about how they're going to release the XE in the US and, so far, it doesn't sound very promising (at least to me).
The first US models will only be offered with all wheel drive and, if I'm reading correctly, only have a choice between the 340HP V6 or the 254HP Turbo-diesel engine. It does say rear wheel drive versions will follow but it doesn't say when.
If they plan on pricing to be similar to the BMW 3 series, these first cars will compete against the 335xi which starts at almost $52K US. For that type of money, there are much better values out there if you don't really need AWD or 340HP.
I'm just hoping the papers got it wrong and we'll be able to buy models with the I4 engines as well. That would put it up against the 328xi which has a slightly more reasonable MSRP of 44K. That's still more than I was hoping.
It looks like if you want a price in the mid 30s, you'll have to wait *another* year or two for the cheaper models and for dealers to start offering steep discounts.