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There's no shot the US is going to see the XE start below $30K. Its a thresh hold, once you go below it has a certain damage on the prestige of the brand, I don't think Jag is going for that...
 

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You would be mislead if you simply converted the UK price to USD's. The conversion willlie to you 8 days of the week. Jaguar will not break the $30,000 barrier in the US. Below 30K you begin to be considered mainstream and basic...
 

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So you are thinking that it is going to start a bit above $30k then? I am thinking somewhere around $33,000.
That seems to be the consensus, logically it works as well when you consider the cost of competitors.

A4: $35,500
3 Series: $32,750
C Class: $40,400

Of course there are nuances to the price discrepancies. Included kit is a major factor, the BMW for example is barren at that price point. If Jag can offer the proper mix of kit and price theres no reason for people to say no besides stereotypes and misguided loyalty ;)
 
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