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Discussion Starter · #1 ·
Reid Bigland said so in an interview yesterday...

“The next Alfa Romeo on the horizon is a mid-size sedan, dimensionally similar to the BMW 3 Series,” Bigland said. And he’s setting lofty expectations for the car. “Just as 4C is superior to BMW, Audi and Porsche from a performance and technological standpoint, the mid-size sedan will be as well.”

Perhaps most shocking is that despite not having even shown a concept of it yet, the car will be on sale by year’s end. “Look for it to arrive in late Q4 of this year,” said Bigland before pausing and adding “late Q4.”
http://www.autoguide.com/auto-news/2015/02/alfa-romeo-s-3-series-rival-to-go-on-sale-this-year.html
 

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We'll see if AR can deliver what the car enthusiasts expect from this legendary brand. Unfortunately AR has lost almost their complete market share in the past few years because the delays (especially the Gulia which has been announced several times since 2009...)

I love their cars, but fear for their future. Let's hope I'm wrong so that at least two players will fight the German 3.
 
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Will be a cool car I'm sure but since AR is such a small brand it won't really be a big threat to the XE. I look forward to seeing it though.
 

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Discussion Starter · #4 ·
We'll see if AR can deliver what the car enthusiasts expect from this legendary brand. Unfortunately AR has lost almost their complete market share in the past few years because the delays (especially the Gulia which has been announced several times since 2009...)

I love their cars, but fear for their future. Let's hope I'm wrong so that at least two players will fight the German 3.
Fully agreed Marc, the giulia actually started my journey away from the Teutonic Trio, unfortunately their failure to deliver has left me slightly jaded... but my father used to have one of the original Giulias and I've been addicted for good and bad since...

The heart says Alfa but the mind says Jaguar... Especially with tangible product already on the table ;):D
 

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...The heart says Alfa but the mind says Jaguar... Especially with tangible product already on the table ;):D
My heart says Jaaaaag.... :)
 

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I'm just really curious as to how this all plays out. Could be great or could be a disaster. I wonder if it will even come to NA.
 

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AR has just been out of the NA market for quite a while so its definitely not for sure that they would bring it to the New World, at least not right away. It may be the case the Europe gets this AR model for a few years before we get to see it here in NA.
 

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But this is the type of vehicle that would be well received in the north american market, why wouldn't it? If they're joining a segment of vehicles that already has tons of proof of what it can do for a brand, why would they delay further? It's about having the right product for the right market, this is about products, don't forget that.
 

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AR has just been out of the NA market for quite a while so its definitely not for sure that they would bring it to the New World, at least not right away. It may be the case the Europe gets this AR model for a few years before we get to see it here in NA.
sergio already laid out alfas us dealer strategy. its a known quantity in europe, consumption guaranteed, alfa is back in NA regardless, see 4C...
 
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