[Kingpin]

Well the new AAA will be in the F-Pace, XE, new XF and IIRD the XJ as well. So it will amortize fairly quickly. As for the X1 rival, they don't need a new platform they just borrow the LR-MS platform under the Evoque/Disco Sport and count their cash...

That seems to be the case with a lot of vehicles, 10-20 of them on the same platform and it makes sense, no need to go back to the drawing board for a new vehicle that shares a lot with what's out and what was out.