[Winger]

Given that Jaguar is known for its curves, BMW is probably taking some shots at the XE with its new 3-series ad called "Made for curves".

http://www.autoevolution.com/news/b...al-is-a-shot-at-jaguar-s-xe-video-98350.html#

 

[Kingpin]

Fortunate for BMW they'll still hold out strong with sales, but I have a good feeling the XE will come to market with some serious momentum, just how close to BMW... i'm not sure.

 

[Winger]

Fortunate for BMW they'll still hold out strong with sales, but I have a good feeling the XE will come to market with some serious momentum, just how close to BMW... i'm not sure.

I'm not sure about surpassing the 3-Series but I do think that the XE is going to drain some sales from the 3-Series, and that should be regarded as a success.

 

[john]

If they can pull through strong from the start like Range Rover did with the Evoque... that will do A LOT for them.

 

[Winger]

I heard that the Evoque had some issues. 2/5 across the board on "Overall Quality", "Overall Performance and Design" and "Predicted Reliability". That's from JD Power. I suppose quality does not denote sales though.

 

[BJM]

Im really not sure if made for curves is taking shots at jag... especially when every automag has praised the XE as the new king of handling and road feel in segment...

 

[Winger]

Jaguar is known for its curves. Its subtle, but quite deliberate in my opinion.

 

[hej]

Yeah, not really seeing this as acknowledging Jag in any way.

 

[john]

Someone commented with what may be true about the BMW:

jeremy garvin 2 weeks ago
Handles curves.... Slower than jags xe lol

 

[Predator]

I still don't think it's a jab at Jaguar and even if it is, it's too subtle for most people to pick up.

 

[Winger]

I think the subtlety is what makes is fun. That you wonder if it is or isn't.

Just a fun thing to think about anyway.