[Kink]

For the first time in a long time the 3 series is not the venerable handling machine it once was. BMW is slowly but surely stepping away from the core ideals that made them successful, for better or worse. Meaning there is a void as sporty champion, this is Jaguars opportunity...

http://www.bmwblog.com/2015/01/28/bmw-changing-learn-live/

 

[Winger]

OK, but what do you think Jaguar needs to do in order to capitalize? Should Jaguar focus on performance instead of fuel efficiency with its new models?

 

[blueblood]

BMW still seems to hold their position and their long held image making a vehicle like the XE trying to get some of what the 3 series is stepping away from... harder to merge into. Not sure if Jag can do it.