[Kink]

Ok well maybe not so much a take, but an acknowledgement, which is more than they typically show to would be rivals...

http://www.bmwblog.com/2014/10/03/2014-paris-motor-show-jaguar-xe-3-series-competitor-makes-debut/

take it as a sign of respect

 

[Winger]

The whole thing is full of backhanded compliments.

Although the Jaguar XE has 75 percent exceptionally high aluminum content, the weight difference is not significant. The only model that seems to be quite lighter than a 3 Series is the high-end Jaguar XE S, with its 340 hp V6 gasoline engine, which measures 1474 kg compared to the 1585 kg for the BMW 335i.

The consumption of the XE diesel is 3.8 liter, slightly lower than the 3 Series, but those figures might change when the 3 Series facelift is being launched.

 

[BJM]

The whole thing is full of backhanded compliments.

Indeed, it was to be expected though no? Although the weight difference is not as insignificant as they make it seem, 244.7 lbs is significant. Its beleived that every hundred pounds shed = 1-2% gains in MPG. So ostensibly we can assume about a 2.5-5% advantage in fuel econ...? Maybe...

 

[Winger]

It's like "look at this cool car, but remember all the ways that it is inferior to a BMW."