[Kingpin]

Emeli Sandé and the new Jaguar XE sports sedan photo shoot | #FEELXE

Go behind the scenes with British singer Emile Sandé on location at the new Jaguar XE sports sedan photo shoot.

 

[Winger]

They have really been using their celebrity spokespeople for the XE. I wonder how effective it is. DO you think in a controlled experiment the product endorsed by a celeb would do better than the one that is advertised only on its merits?

 

[blueblood]

Tough to say if it will do better, they likely know that best, i'd say it's a good strategy to try, see how people respond to it. if it works, rinse, wash repeat.

 

[Winger]

I guess with this down market Jaguar, it is aiming towards people who are a bit younger who may care more about these celebrities than the typical older Jag customer.

 

[Kingpin]

I guess with this down market Jaguar, it is aiming towards people who are a bit younger who may care more about these celebrities than the typical older Jag customer.

It's a good move,

something that should reel in a good amount of people.

 

[Winger]

Would you rather buy a Jaguar from Emile Sande, or a Lincoln from Matthew McConaughey?

 

[Kingpin]

Would you rather buy a Jaguar from Emile Sande, or a Lincoln from Matthew McConaughey?

who are those people?

 

[Manxxy]

McConaughey at least fits the lincolns target demo, Emeli I'm not so sure fits...

 

[john]

Anyone know how lincoln is doing with the sales of it's new vehicles?
I was impressed when I saw the new MKZ, from the rear I never thought it was a lincoln...seemed sort of british to me.