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Emeli Sandé and the new Jaguar XE sports sedan photo shoot | #FEELXE

Go behind the scenes with British singer Emile Sandé on location at the new Jaguar XE sports sedan photo shoot.

 

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They have really been using their celebrity spokespeople for the XE. I wonder how effective it is. DO you think in a controlled experiment the product endorsed by a celeb would do better than the one that is advertised only on its merits?
 

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Tough to say if it will do better, they likely know that best, i'd say it's a good strategy to try, see how people respond to it. if it works, rinse, wash repeat.
 

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I guess with this down market Jaguar, it is aiming towards people who are a bit younger who may care more about these celebrities than the typical older Jag customer.
 

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I guess with this down market Jaguar, it is aiming towards people who are a bit younger who may care more about these celebrities than the typical older Jag customer.
It's a good move,

something that should reel in a good amount of people.
 

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Anyone know how lincoln is doing with the sales of it's new vehicles?
I was impressed when I saw the new MKZ, from the rear I never thought it was a lincoln...seemed sort of british to me.
 
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