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Discussion Starter #1
Contract hire and leasing companies are clamouring for Jaguar's new XE compact sports saloon, due for market release in the summer of next year, to reduce 'massive exposure' to the dominant German premium trio of BMW's 3-series, the Audi A4 and the Mercedes C-class.

That is the claim from Jaguar's sales director Chris Newitt, who said: "The leasing sector desperately wants us to be successful and competitive with the XE to spread the risk fairly across more companies.

"They are massively exposed to the German trio in terms of their fleets and RVs.

"They want us to come to the party as soon as possible and provide a transfusion of new blood into the corporate sector."

Powered by a new sub-100g/km, 2.0-litre four-cylinder diesel engine, and a petrol counterpart, the lightweight aluminium-framed XE is being targeted particularly at BMW's sector-leading 3-series.

Newitt explained: "The 3-series provides BMW's heartland and is the rival we must take most volume from. As the challenger against the Germans, it is like entering the playground and punching the big boys on the nose to assert ourselves.


"But we are pragmatic enough to know they will put up stiff resistance. The XE can replicate the appetite created by the XF."

He admitted that the company was proportionally over-investing in the XE campaign, while its second strategic imperative involved user choosers, who Newitt said were "arguably tired of recycling their 3-series, C-class or A4 and A5" and are "champing for something different, something to set them apart."

"These are people who have perhaps graduated from Mondeos, Insignias and Passats, and with [the car's] highly competitive whole-life costs, the next aspirational wave will have an alternative British route to take."

Underpinning the fleet push is a strengthening of the brand's corporate team, which includes three dedicated contract hire managers.

In addition, 28 out of Jaguar's 89 dealerships have been designated as corporate specialists and are now majoring on SMEs and local businesses.

Jaguar believes the fuel-efficient XE will be clean enough not to suffer from the higher CO2 figures that initially hampered its larger XF stablemate, until a 129g/km version was introduced later on.

Although Jaguar privately targets annual total sales of between 15,000 and 16,000 XEs, Newitt said estimating future fleet and retail markets meant forecasters could be held as hostages to sector fortunes, in either direction.

He said that decisions on estate and coupe versions would be taken "at a different time and level from me, while obviously we would love to have them".

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This is great news, at least they know the XE is well in demand and that it will be successful right from launch and even well beyond that.
 

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Discussion Starter #3
I am pleased it is getting so much early interest, HOWEVER, 15,000 - 16,000 per year, really, that's really low, compared to 500,000 3-Series per year, I really hope that number is wrong, I was hoping in the region of 50-100k per year.
 

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BMW sells a lot of cars though. It is seen as the standard at this point I think. jaguar is a bit more of a niche brand. People buy it because not as many people buy it. It sounds like Jaguar isn't worried about the success of the XE, so I wouldn't take its 15k - 16k annual sales estimate as a failure or anything.
 

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Discussion Starter #5
really, are you being serious, have you any idea, how much money has been thrown at XE and t engine plant nearly 2 billion quid, this car has got to succeed, in buckets, to get that and more back, reports have said this is a make or brake car for Jaguar, and it really is, if Jaguar Land Rover want to hit the million sales per year by 2025, then they need every sale possible, and 16k is really a very low figure.
 

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really, are you being serious, have you any idea, how much money has been thrown at XE and t engine plant nearly 2 billion quid, this car has got to succeed, in buckets, to get that and more back, reports have said this is a make or brake car for Jaguar, and it really is, if Jaguar Land Rover want to hit the million sales per year by 2025, then they need every sale possible, and 16k is really a very low figure.
Indeed, but right now we're talking about 15K without ever seeing a car or a concept. I'd say thats faily inspiring for sight unseen. I anticipate that number romping higher as we get nearer to launch, I'd wager that figure doubles once we get our next wave of XE information from Jaguar...
 

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Discussion Starter #7
OK, please don't take this the wrong way, but would you expect Mercedes or AUDI to say 15k A4 or C-Class cars before launch, no, they are talking hundreds of thousands, infarct they talk about better than ever, Jaguar is in that market, where hundreds of thousands worldwide is not only achievable, but expected.

The XE, although most have not seen it, is stunning, that's the least you can expect, and with a brand new platform, brand new engines, brand new interior plastics and leathers, teh money is being spent, I don't understand how such a small figure is being bandied about especially when they currently sell 4k XK's and the same amount of F-Types worldwide as the estimates for XE.

It could, but is not, but could be looked at as though they have little confidence in the product, thats why they come in so **** low, even XT sold more than that, and that got slated from day one, even though it was a really good car, and I do miss mine, and the XF, but hey I got an XE on order that all that matters :)

REALLY - D A M N has been omitted, but bloody is not oooo LOL
 

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Discussion Starter #9
Yup, Jags have been on the fleet list for decades, one of the UK's biggest fleet companies has a lot on their books, and I am sure are awaiting the new XE with rubbing hands.
 

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OK, please don't take this the wrong way, but would you expect Mercedes or AUDI to say 15k A4 or C-Class cars before launch, no, they are talking hundreds of thousands, infarct they talk about better than ever, Jaguar is in that market, where hundreds of thousands worldwide is not only achievable, but expected.

The XE, although most have not seen it, is stunning, that's the least you can expect, and with a brand new platform, brand new engines, brand new interior plastics and leathers, teh money is being spent, I don't understand how such a small figure is being bandied about especially when they currently sell 4k XK's and the same amount of F-Types worldwide as the estimates for XE.

It could, but is not, but could be looked at as though they have little confidence in the product, thats why they come in so **** low, even XT sold more than that, and that got slated from day one, even though it was a really good car, and I do miss mine, and the XF, but hey I got an XE on order that all that matters :)

REALLY - D A M N has been omitted, but bloody is not oooo LOL
DAM with no N.. hehh...

The issue when bringing Merceds/Audi/BMW in as benchmarks is that their vehicles already have YEARS of precedent on the market. When they talk about better than ever they have a baseline to compare to, Jaguar has no precedent to fall back on here... unless you want to count X-Type... 0:)
 

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I think that you are seeing Jaguar as equal to the German brands instead of competing with the German brands. We are only talking about jaguar's own estimates here, its not like we came out with these numbers.

Maybe Jaguar will sell more of these than they think they are going to but I think that the hundreds of thousands is just not going to happen.

@1xejon is getting pretty feisty here.

 

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Discussion Starter #12
No, far from it, jaguar have never given sales figures for ANY car before launch, they never have, the 15k figure was most probably put in but some hack that decided to cause issues or has no idea about sales figure, I have no idea.

I am making the point that Jaguar Land Rover have invested over £5 billion over the last few years and will need to recoup that quite quickly, so they can get on with the new XF, XJ, XJC XJL XFC XFCC XFSB QX, QXL along with FOUR new Discovery models, 6 Defender models, a new Baby Range Rover, the Evoque XL, and a rumoured but God I hope not Evoque CC, I have seen the pictures and it is far from pretty.

15k is less than XF sales and less than F-Type sales, worldwide, and this car is supposed to be the great white hope for Jaguar, I only get Feisty, when I read inaccurate info that is being taken as read is correct, if the XE sells less, by design, than the XF, then each model will lose around £10k per unit based on R & D, and its part of the new i54 plant, as well as the expansion at SH and rumoured massive expansion elsewhere in the UK. I am hoping that the 15k is North American sales only.

I have not mentions Hundreds of thousands, I did mention up to 100k, no more, Yes i get excited, I love the brand, and always have, along with many other British brands, some long forgotten, and I wont apolgise for it, I am sorry if i come across a but "feisty", but i just cant abide inaccuracies, especially wildly incorrect ones.

I have chilled now :)

 

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^

Yup. Always stayed away from brands like BMW, MB, etc.

It's more about the Italian and British brands for me! Jaguar, RR, Maserati, etc.
 

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Alright @1xejon fair enough.

I can't say exactly how many XEs I think Jaguar will sell. I do think it will be more than 15k TBH, but I just can'see it catching up to the Germans. To be clear, that is not because i think that the Germans are better, I just think it is because they are more popular.

After all, Aston martin may sell less than BMW, but does that make BMW better than Aston martin? I think not.
 

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I just am not sure that jaguar has the production capacity for the XE in order to beat out the 3-series in terms of sales volume. I think we need to make sure that we judge the success of the XE based on more than just the number of units it sells.
 

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I just am not sure that jaguar has the production capacity for the XE in order to beat out the 3-series in terms of sales volume. I think we need to make sure that we judge the success of the XE based on more than just the number of units it sells.
well considering the little spat I figured you would of at least noted Jons main point. Jaguar has invested heavily to ensure they have the capabilities and facilities to produce XE's in volume par with the Germans...
 
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