Yea I guess you are right, but it is a good ad campaign. Not something that I had seen before this. I hope they are able to come up with something equally as creative for the future.the campaign is going to get old, people will get tired of seeing the same thing and after seeing it once... it's only diminishing returns for them. For a vehicle like this they'll want to keep things fresh.
no thats a press launch...They aren't portraying Elba as a villain though. He is just being himself.
Land Rover recently took a bunch of people to Iceland to try out their new SUV. That is basically an ad campaign. I'll agree that JLR does good ad campaigns. All the most recent ones I can think of I have been a fan of.