Good to Be Bad

12416 Views 11 Replies 5 Participants Last post by Kink, Mar 8, 2015

Manxxy

Discussion Starter · Feb 10, 2015

latest instalment of Jags overall brand campaign... wonder if they'll do one with XE eventually....

http://vimeo.com/90757582

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Are they going to continue this ad campaign with the XE or are they doing something else (the whole Idris Elba thing).

I'd like to see an XE villain ad though. I think that this is a great ad campaign by Jaguar.

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blueblood

· #3 · Feb 11, 2015

the campaign is going to get old, people will get tired of seeing the same thing and after seeing it once... it's only diminishing returns for them. For a vehicle like this they'll want to keep things fresh.

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Winger

· #4 · Feb 13, 2015

blueblood said:
the campaign is going to get old, people will get tired of seeing the same thing and after seeing it once... it's only diminishing returns for them. For a vehicle like this they'll want to keep things fresh.

Yea I guess you are right, but it is a good ad campaign. Not something that I had seen before this. I hope they are able to come up with something equally as creative for the future.

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blueblood

· #5 · Feb 13, 2015

i'm sure they will JLR seems to be good at that from what i have seen, specifically from Land Rover, we'll see.

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Manxxy

Discussion Starter · #6 · Feb 15, 2015

idris elba is celebrity tester, no mentoin of ad tie ins...

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blueblood

· #7 · Feb 17, 2015

i guess we'll just have to wait and see.

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Winger

· #8 · Feb 18, 2015

They aren't portraying Elba as a villain though. He is just being himself.

Land Rover recently took a bunch of people to Iceland to try out their new SUV. That is basically an ad campaign. I'll agree that JLR does good ad campaigns. All the most recent ones I can think of I have been a fan of.

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Kingpin

· #9 · Feb 21, 2015

i think they even had some short films which were quite effective at getting the message across in a unique way, always a fan of the short films from auto makers.

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Winger

· #10 · Feb 28, 2015

As long as they are done well then I am a supporter. It certainly stands out from the crowd of regular car ads and marketing.

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Kingpin

· #11 · Mar 2, 2015

Yeah for the most part that is something we can depend on them for, they've done a good enough job in the past that i'm actually looking forward to what they'll come out with next.

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Kink

· #12 · Mar 8, 2015

Winger said:
They aren't portraying Elba as a villain though. He is just being himself.

Land Rover recently took a bunch of people to Iceland to try out their new SUV. That is basically an ad campaign. I'll agree that JLR does good ad campaigns. All the most recent ones I can think of I have been a fan of.

no thats a press launch...

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