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Just thought I would post a bit more info on this. Idris Elba (not Alba) will be Jaguar's celebrity car tester in an advertorial.

The famous actor has embarked today on an epic 750 mile road trip, driving from London to Berlin in winter conditions. Elba will document his journey through film while testing the class-leading fuel economy credentials of Jaguar’s new sports saloon. According to Jaguar, the Luther star will be enjoying innovative in-car technology, cutting-edge driver aids and entertainment systems to help navigate his way across four countries.
The short documentary will be released in late February, with some teaser footage available from February 10th on social media.
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