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Discussion Starter · #1 ·
In light of the Volkswagen scandal, Jaguar Land Rover North America has started selling diesel-equipped vehicles in the U.S. This could be great timing because right now VW can't sell any more diesel vehicles so it's the perfect time for other car manufacturers to lure customers away.

The Range Rover and the Range Rover Sport with the diesel option went on sale two weeks ago in the U.S. after getting the certification needed, which I assume includes emissions testing, and so far they have sold 332 SUVs with 3-liter turbo diesels. It may not seem much but that number is hitting their sales prediction.

Seems like the scandal is only affecting VW at this point.
 

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It could be a way to get more customers, but it could also be getting into a market that is only going to see decline. I think that the VW thing has been bad for VW, but also for diesel generally.
 

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It could be a way to get more customers, but it could also be getting into a market that is only going to see decline. I think that the VW thing has been bad for VW, but also for diesel generally.
I'm thinking they will rebound nicely but it wont happen over night, they are such a big brand that a thing like this wont have them fall and be stuck their.
 

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Discussion Starter · #4 ·
VW will rebound but it's going to take a long while before they do and their diesel section may not recover for years to come. In the meantime Jaguar can take advantage of that. As long as they pass the emissions test I don't see why people would move away from diesel vehicles.
 
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