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Discussion Starter · #1 ·
Jaguars future just keeps getting brighter...

There’s a new special team at Jaguar Land Rover dedicated to building top-level luxury and performance vehicles.


Headed by former Land Rover global brand director John Edwards, the “Special Operations” division will work on even more luxurious variants of the company’s products as well as extreme performance products and custom-built vehicles.

The luxury and performance arm will work out of a dedicated technical center close to the company’s headquarters. Super high-performance variants built in limited numbers are nothing new to the Jaguar brand. A year ago in New York, the company revealed its XKR-S GT: a limited version of the XKR-S with only 30 slated for sale in North America.

Jaguar didn’t elaborate in its announcement today about exactly what the team will build, but the new Special Operations division will presumably work on projects as exclusive or even more-so than that car. Things could be even more exciting if the team there isn’t restricted to especially low volume projects and one-offs. With the F-Type already out and Jaguar’s BMW 3 Series fighter in development, that could mean some sort of BMW M3 competitor coming from the U.K. brand in the future. Fingers crossed.
 

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This sounds cool but I also am just wondering exactly what it is going to entail. Jaguar already is luxury, so what higher level of luxury are we going to see from this Special Operations division? Is it going to be like the BMW individual line?
 

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The new SV company will produce bespoke items for existing cars, as well as building heritage vehicles, like the current E-type build, and others new/old builds, they will also be responsible for restoration and refurbishment for heritage vehicles in the same was as Aston Martin Works (AMW) do currently.

they will also have responsibility for the design, and implementation of all not motoring items, badges, keyrings, models and so on, it is something that is a very lucrative business. Ferrari gets a huge percentage of their profits from this part of the business, and for JLR to do this now, can only be a good thing.
 

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So mostly it is building special parts for already existing cars, and also merchandise for the brand generally. On top of that it will refurbish older Jaguars to get them looking all fancy. What will they do with the refurbished ones though? Sell them at auction? Put them in museums?
 

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Discussion Starter · #6 ·
So mostly it is building special parts for already existing cars, and also merchandise for the brand generally. On top of that it will refurbish older Jaguars to get them looking all fancy. What will they do with the refurbished ones though? Sell them at auction? Put them in museums?
likely a combination of both when it comes to the refurbished models, which is going to be super cool since there's no better way to do this than to have the car maker do it
 

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the majority of refurbishmnets will be customer cars, like AMW currently operate, early next year will see another heritage model, cough D-Type Cough, but I never told you.....

This may also be the basis of another continued rebirth, cough Lister cough... but i never was here.... :)
 

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the majority of refurbishmnets will be customer cars, like AMW currently operate, early next year will see another heritage model, cough D-Type Cough, but I never told you.....

This may also be the basis of another continued rebirth, cough Lister cough... but i never was here.... :)
I hope you're right because those would be awesome to see.
 

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Discussion Starter · #10 ·
they better document the process of them restoring cars, more car makers should offer this, if people are willing to pay ....why not? plus it makes the value of the car stay much higher.
 
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