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Discussion Starter #1
Ian Callum, Jaguar design director, has revealed that the company is considering introducing a model that is even smaller than the XE.

Speaking to Motoring, Callum said "I think there's a huge opportunity in the small car market, but it's a very difficult business - hugely competitive and hugely price conscious." He stopped short of saying an entry-level model was in the works but confirmed "clearly we think about it, we investigate it."
He also said that it would likely be a FWD model. He explained that consumers would accept this as "technology now compensated for its misgivings."

Not really sure if that makes me feel any better :S
 

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Ian Callum, Jaguar design director, has revealed that the company is considering introducing a model that is even smaller than the XE.



He also said that it would likely be a FWD model. He explained that consumers would accept this as "technology now compensated for its misgivings."

Not really sure if that makes me feel any better :S
If you're buying an XE why should it?
 

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I like this direction they're taking.
Should nicely rival the Mercedes CLA, even better if they come out with an AWD performance version.
 

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Discussion Starter #4
If you are trying to sell a FWD car, I'm just not sure if that is the best way to convince people. He makes it still sound worse, but as though they have covered it up with technology. It's just not the best choice of words IMO. A Jaguar hatchback could be really nice though. I could see it selling extremely well.
 

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If you are trying to sell a FWD car, I'm just not sure if that is the best way to convince people. He makes it still sound worse, but as though they have covered it up with technology. It's just not the best choice of words IMO. A Jaguar hatchback could be really nice though. I could see it selling extremely well.
Agree.

Optional AWD would compensate for it being FWD, the real misgiving.

Too bad we're long past the days of small sedans being RWD-based.
 

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The good news is that a smaller Jag frees us from the label 'Baby Jag' for our XE's >:D
 
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