I'm glad that Jaguar is able to measure their success as something more than volume. I don't really like it when volume is a company's first concern. I think it can often cause quality to suffer.
“It’s not an issue of winning a volume race,” said Mr. Speth said. “As a smaller manufacturer…we have to deliver something special. We don’t sell millions of cars so we always have to deliver something special.”
yup, that definitely helpsObviously volume is important for a business, but the other measure would be margins. I think that companies don't need to just push volume to be successful. There are many different versions of success.