We will get to see all of the 2015 Jaguar XE on September 8th, but until then we get these photos that show us what the front of the XE in S trim will look like. It's also accompanied by singer Emeli Sande.
The campaign involves Ms. Sande writing a song about "the feeling of exhilaration." Songs have sold cars before, so I guess this could trun out to be a good idea. Other celebrities have also been called upon to help sell the XE. Those celebs are actor Idris Elba and Stella McCartney.