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Interesting chart...



A move toward high-riding vehicles helped one brand. A move away from traditional cars harmed the other. These two factors are made all the more apparent when one brand employs a full lineup of SUVs/crossovers and the other has yet to bring its first utility vehicle to market.

One brand’s message has been artfully constructed over a few decades; the other’s has been muddied for at least a generation.

Both have been labelled as dreadfully unreliable at different points. One brand has had trouble discarding that label; the other has succeeded in spite of it.
 

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The rise in sales for Land Rover from 2009 to 2010 is crazy. Is that when the Evoque came out or something? It's a very interesting chart. I think it speaks to the need for a diverse portfolio of vehicles. Since these brands are owned by the same company, does it really matter that one is doing well while the other suffers? It's kinda like The company does have sedans and SUVs, they just have them under different brand names. money all ends up at the same place in the end.
 

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I think the Evoque came out around 2010-2011. I was following it's release a bit and remember them having a crazy amount of pre-orders, into the 5 digit range from what i can remember. Much unlike other releases I have tracked.
 

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So I looked it up. It came out in 2011, which is actually a bit perplexing since the sales spike comes in 2010. Must have been caused by something else.
 

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it came out as a 2011 model in 2010
Ah yes, that seems to be a good explanation.

Given the current state of the market, why do you think Jaguar has been so slow to bring an SUV to market? Sedans are great, but when you look at the numbers it is clear that a SUV/CUV should be the priority.
 

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Not sure what their exact reason is but i'm just glad to see that they're finally bringing one to market now, something i'd like to see being compared to Porsche's Cayenne.
 

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Not sure what their exact reason is but i'm just glad to see that they're finally bringing one to market now, something i'd like to see being compared to Porsche's Cayenne.
if that's the segment the one they're releasing is going to be in...

next up they should look into doing a macan rival!
 

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Because Jaguar does the sedans, LR does the SUV's. The two were so niche outside of the UK that I firmly believe that was the only way to keep the companies from becoming stretched. Even so, I would not expect anything remotely similar to a LR under the CX SUV.

I feel Jag will go the performance SUV road as opposed to an out and out utilitarian vehicle...
 

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performance is it, it would be wrong of them to just make another utilitarian vehicle being part of a brand that already fills that demand.

Jaguar making an SUV that's performance focused and geared towards being a Cayenne rival is the way to go .
 

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performance is it, it would be wrong of them to just make another utilitarian vehicle being part of a brand that already fills that demand.

Jaguar making an SUV that's performance focused and geared towards being a Cayenne rival is the way to go .
yea you are right about that. Its a pretty competitive segment so they would have to be at their best though.
 
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