I never saw an XEI guess I just disagree on that. I think that the Jaguar branding should be more prominent. We don't see the XE very well, Jaguar branding is small, and really they are playing off the brand recognition of other brands instead of building up their own.
That's just my opinion though.
i agree.with how attention grabbing the main part of the ad is...
along with the contrast between the background, foreground and lower part where the jaguar models are.... it seems well executed to me.