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I thought even the size which the Jaguar is at the bottom is great and goes well with their little attack to the competition having you mainly focus on the food and then seeing who the devil is that made it possible at the bottom :D
I guess I just disagree on that. I think that the Jaguar branding should be more prominent. We don't see the XE very well, Jaguar branding is small, and really they are playing off the brand recognition of other brands instead of building up their own.

That's just my opinion though.
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