And thus cut their own throats, the XF is keenly priced, the XJ too, the XE will also have to be keenly priced, otherwise why bother, the XF and XJ cant really go much higher in price for the base models, and the XE will need to be a few grand cheaper than the base XF, otherwise why bother buying an XE when you can get an XF for a few quid more. as XF's can now be had for about £27k with discounts, the XE will need to be below this.
If they price it too high, we will cancel our order and just pay a few quid more for the XF.