The Jaguar XE has proven to be so popular, its production will be moved from the company’s Solihull plant to their Castle Bromwich plant in Birmingham, UK.
Jaguar has been doing very well for themselves lately with 85,726 units sold by mid-August this year, a 72% increase compared to last year and the rising figure is spearheaded by the launch of the Jaguar F-Pace and aided by the Jaguar XE. Increasing demand for both models has spurred this production change and the XE shift will result in a 100 million pound investment in the Castle Bromwich plant which is already building the XF, F-Type and XJ.
According to Wolfgang Stadler, Jaguar Land Rover's Executive Director of Manufacturing, this investment will “create two centres of excellence in aluminium vehicle manufacturing. It gives us the flexibility to quickly respond to consumer demand for our growing range of products."
Once the XE is no longer produced at the Solihull plant, that extra production capacity can be used for the increased production of both the F-Pace and Range Rover Sport. We don’t know when the XE will be completely removed from the Solihull line as Jaguar only said that production “will gradually transfer” to the Birmingham plant.
Originally slated for closure in 2008, this is great news for Jaguar’s Castle Bromwich plant.