With the Jaguar XE heading into UK customers' driveways next month, JLR is already boasting that they are seeing "unprecedented customer interest." XE orders are ahead of target according to JLR, and that news combines with excellent April sales ahead of the XE's release to make the folks at JLR very happy.
Jaguar Land Rover enjoyed breaking a sales record in April, selling 37,286 vehicles. This breaks down to Land Rover with 31,938 units sold, and Jaguar with 5,348 units sold. Just think, these numbers don't include the XE yet! Also to come this year are the XF and the F-Pace crossover, the latter of which is entering one of the hottest segments in the market right now.
Andy Goss, Jaguar Land Rover Group Sales Operations Director had this to say:
All these accolades and record breaking sales are topped off with the beginning of XE production at the brand's factory in Solihull."The icing on the cake is that the XE has just been awarded a five-star rating from Autocar and has also received its first UK honour, named Best Large Car in the 2015 Diesel Car Magazine Awards for its beautiful looks, competitive pricing and thrilling driving experience."
JLR has been chasing after BMW with its push of new models, and despite gains, they are still trailing far behind. BMW sold 175,972 vehicles in April which is a record breaking sales month for the brand.
The question is, how close can JLR get as the XE, XF and F-Pace come online and bolster its overall sales numbers?