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Small piece on the brand loyalty of auto shoppers came out and Jaguars on it as having some of the worst loyalty. The most obvious reasons I can think of are reliability and a small scope model lineup...

4. Jaguar
> Average loyalty: 25.45%
> 2014 Vehicle sales (Jan. – Jun.): 8,317 (2nd lowest)
> Dependability – problems per 100 vehicles: 132 (13th lowest)
> Manufacturer: Tata Motors

On average, just 25.5% of Jaguar’s customers said they intended to return to buy another vehicle over the last few fears. Among luxury brands, Jaguar customers have been the least likely to remain loyal. Less than 17,000 Jaguars were sold last year, among the lowest unit sales of any car brand. Compared to the year before, however, the company’s sales were up more than 41%, the largest spike in sales among all the brands reviewed. Compared to other brands on this list, Jaguars also had relatively few problems reported per 100 vehicles and nearly the best rating on J.D. Power’s APEAL report. Dramatic sales increases may indicate there were high volumes of first-time buyers. With the sales jump, there may be a new generation of Jaguar enthusiasts and loyalty ratings may finally increase.
http://247wallst.com/special-report/2014/08/14/cars-most-likely-to-be-dumped/
 

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I think that part of the problem is that the Jaguar lineup isn't that big. People aren't able to evolve with the brand so they go to another brand to meet their needs. I think that Jaguar is taking the right steps to address this problem though.
 

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^ That is true, and it's good that now they're coming out with the models they are and are setting themselves up for many more, i hope.
 

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That above is rubbish, since when has TATA motors been the maufacture, TATA Motors is a wholley owned subsiuary of TATA, which also has Jaguar Land ROver as a subsiduary.

And if they are that bad, why do Jaguar always rank in the top three for reliability in all the JDP surveys, you cant have it both ways, they are either reliable or not, and a significant number of years worth of customer satisfaction surveys from differing countries all rate Jag as some of the best.

So, i will take that quote above, with a grain of salt and swiftly throw it over my shoulder.
 

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I haven't heard much about Jaguar reliability one way or the other but that makes me feel like they are probably fine. I would guess that they are more reliable than a brand like BMW.
 
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