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Discussion Starter · #1 ·
http://www.autonews.com/article/201...ief:-want--young-customers?--get-eco-friendly


Among Jaguar models, I'm certain the XE is the model with the youngest target demographic.


The article is puzzling because the JLR exec claims a focus on "eco-friendliness" is needed to court young buyers. But then he discounts EVs without suggesting another solution to promote "eco-friendliness".


This article casts doubt on the idea of an electric XE or hybrid XE.
 

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Anyone that has a license and afford to pay for a car can get into a hybrid, it all comes down to if it fits into their budget and lifestyle. If it checks out, they have good reason for getting it.
 

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Discussion Starter · #5 ·
hes right to steer clear of hybrids, looks like young people aren't really into them! I think we'll see hybrid not pure EV, its the only way to meet the tightening emission standards...

http://www.thetruthaboutcars.com/2015/04/study-millennials-love-cars-not-much-evs/


The article in my post indicates Jaguar specifically is not interested in this technology...so how do they plan to appeal to younger customers? It's strange to see an executive acknowledge a problem exists for their brand without a statement of how they're going to address it.
 

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The article in my post indicates Jaguar specifically is not interested in this technology...so how do they plan to appeal to younger customers? It's strange to see an executive acknowledge a problem exists for their brand without a statement of how they're going to address it.
Yea perhaps that is a slip up. I'm sure they will figure something out though.

I think Jaguars appeal to younge customers. They at the least do not repel them. I don't think of Jaguar as a brand for old people.
 

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The key to attracting young consumers is giving them jobs. The system wants maximum consumption from each individual at the lowest possible payout to the system. Young people want this and that media rhetoric is designed to create the lack that consumption is founded upon. I'm surprised these kids can even stand up straight when every article oscilates between what you should be/want/do and what you shouldn't be/want/do...

Besides, the narrative is backwards. If we really cared about the environment as much as we say we do we would all be driving 70's era guzzlers and plowing through as much gas as possible as fast as possible. Surely that seems the fastest way to reduce dependence on fossil fuels, literally using all the fossil fuels... ;)
 
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