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The key to attracting young consumers is giving them jobs. The system wants maximum consumption from each individual at the lowest possible payout to the system. Young people want this and that media rhetoric is designed to create the lack that consumption is founded upon. I'm surprised these kids can even stand up straight when every article oscilates between what you should be/want/do and what you shouldn't be/want/do...

Besides, the narrative is backwards. If we really cared about the environment as much as we say we do we would all be driving 70's era guzzlers and plowing through as much gas as possible as fast as possible. Surely that seems the fastest way to reduce dependence on fossil fuels, literally using all the fossil fuels... ;)
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