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Discussion Starter · #1 ·
http://www.autonews.com/article/201...ief:-want--young-customers?--get-eco-friendly


Among Jaguar models, I'm certain the XE is the model with the youngest target demographic.


The article is puzzling because the JLR exec claims a focus on "eco-friendliness" is needed to court young buyers. But then he discounts EVs without suggesting another solution to promote "eco-friendliness".


This article casts doubt on the idea of an electric XE or hybrid XE.
 

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Discussion Starter · #5 ·
hes right to steer clear of hybrids, looks like young people aren't really into them! I think we'll see hybrid not pure EV, its the only way to meet the tightening emission standards...

http://www.thetruthaboutcars.com/2015/04/study-millennials-love-cars-not-much-evs/


The article in my post indicates Jaguar specifically is not interested in this technology...so how do they plan to appeal to younger customers? It's strange to see an executive acknowledge a problem exists for their brand without a statement of how they're going to address it.
 
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