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Fashion designer Stella McCartney has dressed a fleet of Jaguar XE cars in her Spring Superhero print as part of the FEEL XE ad campaign to mark the arrival of the new sedan in Paris.
Jaguar has joined forces with the British designer for the next phase of the Feel XE campaign, with the release saying “both Stella and Jaguar represent the best in British design and have a shared commitment to modernity, performance and innovation.”
“Jaguar is a British brand that’s full of heritage, charm and one that I’ve admired for years so it’s a pleasure to be finally working directly with them. It was interesting to adapt my playful Superhero print for the XE, adding a feeling of empowerment to its exhilarating design - I can’t wait to see it on the streets of Paris,” said the designer.
Stella McCartney dressed a fleet of Jaguar XE sedans draped in her Superhero print from her Spring 2015 collection. The vehicles will be taking to the streets of Paris on Monday September 29 to promote the all-new XE. Jaguar will announce full details of the entire XE range at the Paris Auto Show. Jaguar also said the next FEEL XE project will feature British actor Idris Elba.