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This is jaguars new initiative to improve driver safety through brain wave scanning. Are you actually watching the road or just looking at it?

The initiative saw JLR’s researchers getting a lot of inspiration from techniques used in medicine, sports and aerospace with the explicit purpose of scanning heart rate, respiration and levels of brain activity to identify driver stress, fatigue and lack of concentration.

An important aspect of this will lie in the possibility of measuring brainwaves, a way that could ‘tell’ the car if the driver’s eyes are on the road or if he or she is simply not paying attention or daydreaming.
http://www.automnews.com/?p=237488
 

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And to think this is what we're seeing NOW, who knows what else will come out that might be even crazier.
 
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