Alfa will not survive is it is a cut and shut US car, the Alfa brand, although heavily tainted, still has a good IP, even JC from top gear still reckons your not a proper petrol head until you have owned an Alfa.
RAM and JEEP, mmmm, well, if Alfa decides to go down the truck route maybe, but ALFA needs Maserati and Ferrari to get involved, FIAT has bastardised all its brands bar Ferrari, only now, after all these years are they seeing what they have lost, and how things should be.
FIAT markets a Viaggio car, that would do really well in Europe, as would the 2014 UNO, yet they keep them in the Asian market primarily, what does Europe get, a decade old Bravo and Punto, that sells as well as a kettle full of holes, FIAT have lost the plot in Europe and need to get their fingers out and do something about it.
Alfa will be the start, but its going to cost them dear to get to a reasonable standard.