I'm glad to see they're doing this, entering a competitive segment isn't easy and thankfully the XE as it is aside from this is shaping up to be a strong product, making initial years of ownership even more of a breeze is a great play on their part.
Jaguar will cover all servicing costs for the XE for five years/50,000 miles and a single payment of £475. There's also a £659 High Mileage Service Plan directed at corporate fleet customers, but which you can get regardless of how you purchased your XE. It will cover your costs for five years/75,000 miles, which Jaguar says, is more than any service plan offered by any of their premium rivals.
Furthermore, Jaguar have also made their Service Plans fully transferable to new owners while covering all repairs and replacement parts that you'd need in order to pass the XE's third, fourth and fifth year MOT (Minister of Transport) tests up to a value of £750. They'll also throw in AdBlue top-ups for the duration of the plan.