Shame that it's such a limited choice of engines as I was really hoping Jaguar would change their mind and have the Ingenium petrols available at launch. Seems like that would be the time when people would be most likely to learn about the new car and, if they hear the only two options are a diesel or a 50K(*) non-diesel, that might just reinforce the notion that Jaguars are weird and expensive. They really need a competitor in the 328i's price range to gain market share.
(*) Assuming the pricing is on par with a 335i.
(*) Assuming the pricing is on par with a 335i.